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Hyundai Doosan Infracore (HDI) is replacing the DOOSAN brand for its construction equipment, introducing the new brand named "DEVELON. The change comes a year and a half after HDI became a subsidiary of HD Hyundai in August 2021.
HDI is going to change the name on its construction equipment to 'DEVELON', confirming that today, Jan. 18, 2023, this will become the new brand name worldwide.
DEVELON is a combination of the words "Develop" and "Onwards. The new brand name conveys HDI's direction to move further into the future through innovation and the intention to completely change the world with innovative products and solutions.
HDI has already planned the introduction of the new brand from August 2021, when it became a subsidiary of HD Hyundai. With the introduction of the new brand, it aims to leapfrog its way to becoming a global leader in the construction machinery market.
With the change of brand name, HDI's construction machines are given a new sticker DEVELON provided and the Doosan sticker goes off.
"Our three construction machinery businesses have already established their status as one of the main pillars of HD Hyundai and have built a solid foundation to meet targets and create mutual synergy, in the rapidly changing global economy," said Cho Young-cheul, CEO of HDI, adding, "DEVELON will lead in the future market for electrification and automation to achieve growth and remain a preferred brand for our customers."
HDI will post a more detailed story about the new brand and the vision behind the change in a "Presentation of the New Brand" on social media in late February. Machines with the new brand name will also be DEVELON unveiled at CONEXPO-CON/AGG 2023, to be held next March in Las Vegas, USA.
