Platform on civil engineering, underground infrastructure, energy, construction equipment & construction machinery
Visible at the right time
For workers in the civil engineering and construction industry, the jobs are there for the taking. But as an employer, how do you make sure that your company in particular stands out? According to Remko Booghmans, co-founder of Recruitment Marketeers, that starts with a strong and honest story. “What do you stand for as a company? If you combine that with the right resources at the right time, you have a strong asset.”
“The job market is tight, but certainly not impossible,” Booghmans says. “Every year, new people enter the job market, people switch jobs or get retrained. The way you present and spread your story is incredibly important in this regard. If you tell an honest and clear story about your organization, you will also attract the people who really fit with you. And they are more likely to stay longer as a result.”
At Recruitment Marketers, the strategy revolves around building a strong employer brand. According to Booghmans, everything starts with the basics: who are you as an employer and what do you have to offer people? “Before you start a campaign, you have to think carefully about what you want to tell, to whom and in what way. We call that the employer value proposition. We see more and more SME companies consciously taking the time to do this. What do we stand for? Who are we really? And what are our core values? Often this is already written down somewhere, but the translation to the colleague of tomorrow is not always made. Whether you are setting up a campaign, conducting an interview with a candidate or updating your Werkenbij website: everything must stem from your organization's core values. A clear strategy is essential to attract the right people.”
But a strong story alone is not enough. You also need to be visible at the right time. Julian Declunes, creative director: “We do that within our creative branch Studio Werkenbij. We create content that really suits the company: from texts to photos and videos. We also deploy smart online campaigns to automatically reach the right media and target groups.” According to him, it's not just about the budget. “It's mainly about how creatively you handle your resources. With a smart approach, you can create an affordable and scalable campaign that contributes to your visibility and brand awareness even with a limited budget.”
Many people are not actively looking for a new job, but are open to something new when it comes their way. Booghmans: “Therefore, make it as accessible as possible to make contact. For example, organize an open day, let interested parties take a look at a construction project or invite someone for a cup of coffee without any obligation.”
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Recruitment Marketeers creates recruitment campaigns from your employer's name making it direct and easy for candidates to contact you. No expensive agency fees but a fast, simple and affordable form of recruitment.
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