How Recruitment Marketeers and Techniek Nederland together help gww companies recruit good professionals

The need for smart, efficient ways to recruit personnel is growing in the engineering sector. Especially for SMEs in the civil engineering sector, finding suitable professionals is often a considerable challenge. The inflow from education lags behind, while other sectors struggle with a surplus. "There are plenty of people who are ready for something other than the office job they have been doing for fifteen years," observes Remco Booghmans, Employer Branding Strategist at Recruitment Marketeers. "Technology is more attractive than people think - and also better paid than before." A new collaboration with Techniek Nederland should lower the threshold for companies that want to recruit in a targeted way and build on their visibility as an employer.

Shared problem, shared solution

The tension in the job market is affecting every corner of the industry, according to Booghmans. "From large construction companies to smaller installation and infrastructure companies: everyone is looking for people." Recruitment Marketeers was already working for several members of Techniek Nederland - such as VolkerWessels, Strukton and Croonwolter&dros - but there was not yet an offer from the industry association. That's why Recruitment Marketeers developed a practical model: customized recruitment campaigns with collective benefits. Without subscriptions or complicated processes, from which all members of Techniek Nederland could benefit. "You look for someone, we make a proposal, and within two hours you have an appropriate campaign proposal tailored to your vacancy. No hassle, no obligations. Fast, data-driven, economical and result-oriented. Even companies that only need someone twice a year can get in so easily."

From vacancy to visibility

The campaigns target both active job seekers and people who are latently open to transferring. Advertising is done via social media, tailored to the target audience and always on behalf of the company itself. "We make sure the right message reaches the right people at the right time," Booghmans explains. Candidates respond directly to the employer. This saves time and money, avoids unnecessary intermediate steps and contributes to the employer's image. "Especially for smaller companies, visibility in the region is very valuable."

Approachable, unburdening and effective

Its strength lies in its simplicity. No long recruitment processes, no hiring constructions - and therefore no expensive mediation. But professional guidance and being relieved. "Companies stay in control, but benefit from our expertise and competitive media buying. We ensure that you still reach the right people with a limited budget." Whether it's a carpenter, contractor or work planner, the campaigns are always customized. "It works for the big guys, but just as well for an SME looking for someone from time to time." For many members, Booghmans says it is a first step toward a more conscious way of labor market communication. "And that just starts with one job posting."