Digital future is sustainable above all else

For the second year in a row, the distributor of Avant articulated loaders in the Netherlands and Belgium takes a nomination. This is a reward for the realized sales growth of 20% to 25 million euros. For this, four growth drivers can be distinguished.

Thus Tora Equipment started in 2020 as a one-stop-shop for compact earthmoving machines in Belgian Limburg and Flemish Brabant. In the meantime, the regional division grew into a valued partner of all those looking for top quality in the compact segment of earthmoving machines and aerial work platforms.

Since 2021, Avant Machinery has been digitizing more and more parts of the business. "Thanks to our new ERP system, we are streamlining business processes. This allows us to work in a more customer-oriented way. Because automation leaves more time for personal support and creative innovation."

Always in touch

Meanwhile, 99% of all new machines is "connected. This automatic data exchange has several advantages. "Because the hours can be remotely monitored, we plan maintenance in function of ongoing projects. This prevents avoidable delays and, at the same time, the continuous location registration is ideal for avoiding theft."

Together with the 45 Avant centers in Belgium and the Netherlands, Avant Machinery organizes the sale, rental and service of Avant articulated loaders and Leguan spider work platforms. Thus, there is always an Avant Center within 25 km drive. "This is good for people and the environment, because our Avant customer saves time and the environment re-breathes thanks to the reduction in CO2 emissions."

Future is electric

Avant was the first manufacturer to equip a compact wheel loader with a lithium-ion battery. Tora Equipment bought the first electric mini-excavator, a Wacker Neuson EZ17e. This is the answer for projects that have to be carried out emission-free for health and safety reasons. But also to meet the growing demand for electric machines. That is why the number of solutions available through the Tora Equipment and Avant Machinery rental division continues to grow. Instead of buying a machine, customers are increasingly opting for a rental solution. How sustainable! Meanwhile, Avant Machinery continues to innovate. "The prototypes we developed in 2021 have been thoroughly tested and can now confidently go into production. Thanks to specific attachments, we provide customized solutions in numerous sectors. By keeping the target group informed about the launch, everyone knows exactly when the solutions to work more efficiently will be available."