Recruitment Marketeers understands the art of finding and engaging the right people 

Finding the right people has become a real challenge today. Aren't we all fishing in the same pond? According to Remko Booghmans, co-founder of Recruitment Marketeers, it doesn't matter. It's mainly about having the right bait on your rod. So in this article he is happy to share his insights on how they help construction companies, municipalities and water boards get in touch with top candidates, even if those are not actively looking for a new job.

In finding good people, it's not just about the content of the job posting, but how the story is presented and disseminated. "If you tell a good and honest story about your organization, you also attract the right people and they are more likely to stay with you longer," Remko explains. "It's about touching people with your message. Who are you as an employer? What do you have to offer people? Then it's important to deploy the right channels with content that resonates with the specific target group."

Smart, creative and effective

Recruitment Marketeers' strategy is therefore primarily about building brand value and creating meaningful interactions. They do this by creating content through texts, photos and videos, and a smart way of buying and advertising to automatically deploy the right online media. Thanks to this thorough and creative approach, Remko and his colleagues know how to recruit successfully even with limited resources and find the perfect match between organization and talent. 

From water safari to game

Recruitment Marketeers distinguishes itself by setting up creative and effective campaigns. For example, they organized a 'water safari' for a water board, where potential candidates could join the work of the water board for a day. Through a campaign video on social media, candidates were recruited, which ultimately resulted in eight serious candidates with whom the water board will start discussions. For a large construction company, they devised an interactive game, a technical puzzle to be solved as part of the recruitment campaign for more mechanics. "With this you activate your target group in a different way," Remko explains. "It's not about how big your budget is, but how creatively you use your resources to create an affordable and profitable campaign that contributes to your company's visibility and brand awareness. We do this through our Studio Werkenbij label, among others."

Good people wanted: tip

For readers of this article, Remko has another valuable tip: make the application process approachable. "Applying for a job is a big step for many people," he says. "Invite people for a coffee or organize an open afternoon without obligation. It gives a completely different experience than immediately expecting people to apply for a job. This way you create a positive experience that goes beyond just expecting people to apply."