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Ritchie Bros. is launching Super September 2025 - a month filled with auctions with a host of auctions designed to meet the strong international demand for used farm equipment across Europe. With multiple events across EMEA and APAC, this is an important opportunity for farmers, contractors and agricultural businesses to buy and sell equipment ahead of the fall and winter seasons.
This season is the time to think BIG - with more auctions, more opportunities and greater reach, especially given the dynamic activity in the first half of the year: Ritchie Bros. has seen an increase of 21% in buyers year-to-date, along with an increase of 19% in auction registrations from bidders in the EMEA and APAC regions. These figures highlight the continued confidence in the used heavy equipment market.
The countries with the most international bidding and buying activity are Australia, Spain, France, Italy and Germany.
In the construction sector, mini-excavators, aerial work platforms, tracked excavators, wheel loaders and articulated dump trucks were sold most frequently.
In the transportation segment, the top selling items included tractors with both single and dual axles, dump trucks, sport utility vehicles and pickup trucks.
Super Septemberis designed to connect sellers with buyers at the right time. With rising demand for used equipment - reflected in a 21% increase in bidder registrations - September provides a valuable opportunity to market used heavy equipment and vehicles.
Through Ritchie Bros.' global network, sellers can benefit from broad international visibility and access to a large pool of active buyers. The company offers flexible selling options, including auctions without reservation and the Marketplace-Eplatform, depending on individual needs. These channels are designed with efficiency in mind, with sellers in auctions receiving proceeds within 21 days.
Reflecting on their experience, noted Huw Richards, Group Chief Operating Officer at Walters Group on:"Ritchie Bros. offered us several platforms throughout the year , as opposed to just the option of a traditional auction," he said. "They showed a clear understanding of our needs and suggested a customized auction strategy that perfectly fit our specific requirements.”
And Samuel Mercer, CEO of Plantforce, stressed: "When considering the right team to work with, we wanted a company that was knowledgeable and helpful and so far we have found that Ritchie Bros. is exactly that.”
September brings a surge of auction activity at Ritchie Bros. and offers buyers access to a wide and diverse range of used equipment in the construction, transportation and agricultural sectors. This period provides an ideal opportunity to purchase machinery for both year-end and long-term projects.
Buyers can participate in the famous online term auctions or material found at Marketplace-E, where machines such as excavators, wheel loaders, dump trucks and lifting equipment are available to buy directly or by placing a bid.
Additional support is available throughout the process, from detailed inspection reports to optional services such as transport and international export assistance. With equipment located around the world and accessible online, customers can buy what they need anywhere, when they need it.
"At Ritchie Bros. we understand that buying equipment is a big investment," he said. says Duncan Ainscough, International Head of Sales at Ritchie Bros.. "Our focus is on helping buyers make informed decisions by offering a wide range of machines, transparent information and expert guidance - so they can move forward with confidence."
Block your calendar! Multiple Ritchie Bros. auctions will take place in the coming weeks:
For more information about selling your equipment, fill out this form in to be contacted by the Ritchie Bros. Sales team and learn more about the best options available. To purchase machines, visit rbauction.co.uk.
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Founded in Canada in 1958, Ritchie Bros. is today the world's largest industrial auction house and service provider of heavy equipment and commercial vehicles. The company offers its customers a full range of services such as equipment buying and selling, tools to manage machine fleets, procurement of machine parts, data insights [....]
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