Jubilee GWW platform Entreeding.com celebrates 20 years

Entreeding.com jubilees; the largest online marketplace for the green, earth and infrastructure sector is celebrating its 20th anniversary. The digital platform for supply and demand of equipment, personnel and raw materials is celebrating extensively. All over 1,300 members from the Entreeding community will receive an Entreeding.com anniversary lunchbox - and Entreeding.com is introducing three new services for its members.

Entreeding.com has been the biggest player in the Netherlands and Belgium for two decades when it comes to bringing work in the GWW sector together online. The online community has more than 1,300 members, 950 companies in the Netherlands and the rest in Belgium. In Belgium, Entreeding.com operates under the name wegenbouw.be.

CO2 reduction

Entreeding.com is celebrating its 20th anniversary with new services for its members. Managing Director Kees van den Berg of Entreeding.com explains which they are: "Environment and sustainability play an increasingly important role in the GWW industry. We help our members to realize their environmental and sustainability ambitions. Members can already tick in our selection menu that they want to limit a search to their own region in order to shorten transport routes. That saves on CO2 emissions. What is new is that we are currently working on an additional search criterion for electrically powered, emission-free equipment and equipment with extremely low emissions."

Marketplace for agricultural sector

For several months now, Entreeding.com has also offered members the opportunity to buy and sell equipment and raw materials. Offers on their own platform can be automatically transferred to marktplaats.nl, agritrader.nl and machinetrack.nl.

Entreeding recently entered into a partnership with Mechan Groep. Van den Berg: "With this party we started setting up a digital marketplace for the agricultural sector: picus.nl. Like Entreeding.com, this is an independent online platform for supply and demand, but specifically for agricultural machinery and personnel."

Digitally organizing your work

Entreeding.com brings together online GWW companies looking to rent or lease machines, generally including operation. In addition, the platform brings together supply and demand for raw materials, personnel, tools and tenders. To do so, the platform uses custom-developed software. Van den Berg: "Our user-friendly software gives members a complete overview of available and requested equipment at a glance. With that information, our members can organize all their work online. This is fast and easy. Our members thus save time and costs, increase their turnover and also expand their network." Entreeding.com can also be operated via cell phone; thus, members without a PC can also use the software. In addition, there is a mobile website for tablet and smartpone.

Community with broad profile

Retrieved from Entreeding.com members handle countless jobs among themselves every day, Van den Berg said. The website lists about 13,000 machines. Companies that join the community get their own company page on Entreeding.com.

The profile of the community is broad, said Van den Berg: "We have contractors who are in the market as self-employed with their own machine, but also large organizations with their own planning office."

One man one word

Van den Berg characterizes the GWW sector as one in which the rule is: one man, one word. "Entreeding.com is totally independent, the community members organize all their work independently and among themselves. Nothing is demanded of us in terms of work orders, order confirmations or other forms of guidance," says Kees van den Berg: "We also do not use complicated conditions or constructions. With a membership, offering, asking or searching for a product or service costs nothing extra."

Van den Berg does have one piece of advice for new members: "With newcomers, we always see a curve. They initially come to us because they are in need of work. We ask them to stay in our community for two years; we always see that after nine to ten months new members start putting out their own work. That's really a tipping point for those companies - and for us, an indication that that new member is successful. As a rule of thumb for newcomers, we say, "Don't let your machinery idle, there's always work for you - and with five jobs, you're out of pocket at Entreeding.com."

Entreeding.com
Entreeding.com began 20 years ago as an initiative of John Bos, son of an earthmoving entrepreneur. Kees van den Berg: "As an economics student back then, John already saw the right to exist in our digital platform. John observed that in practice machines were standing still on construction sites and at the same time there were shortages on the construction site, of machines, but also of raw materials."
Until then, bringing together supply and demand in the civil engineering sector had been the work of planners who had to spend all day on the phone chasing equipment and people. Van den Berg: "John thought that this could be done in a more functional way - with a digital marketplace where you put a question online and receive a response thirty seconds later. That speed and convenience have been the new reality of organizing work in the GWW sector since Entreeding.com."

At the end of 2017, ISN in Zoetermeer took over the platform. Van den Berg: "Since then, we have grown from 600 to more than 1,300 members."