Hitachi Construction Machinery becomes LANDCROS

Redefining the future of construction and mining sites

Hitachi Construction Machinery Co., Ltd. (HCM) is proud to announce that the company is transforming and moving from April 2027 will be relaunching under the name LANDCROS.

The construction and mining industries are entering a new era. The world demands faster, smarter and more sustainable ways to build infrastructure and homes on an unprecedented scale, with fewer skilled operators, lower costs and tighter deadlines. In this context, Hitachi Construction Machinery has chosen to reinvent itself, shoulder to shoulder with its customers and distribution partners to lead this transformation together.

Solutions beyond machines

‘LANDCROS’ expresses the company's determination to deliver innovative solutions to customers around the world in the construction and mining industries.

This brand change reflects the company's commitment to embark on a new journey that further accelerates evolution and is part of its ongoing efforts to partner with customers to create and deliver value for the future.

Francesco Quaranta, HCM Europe President & CEO, says: “LANDCROS represents our commitment to go beyond machines (Solutions Beyond Machinery), giving customers the capabilities and resources with intelligent, connected and sustainable solutions. It is based on a partnership philosophy, where we work openly with technology leaders, integrate advanced digital and AI capabilities into machines that symbolize reliability in the construction industry, while creating an updated customer experience from ground to cloud.”

This evolution builds on our trusted dealer network, the foundation of our success. Together, we will shape a new customer journey that unites AI, data, design and human ingenuity to build a more sustainable world.

Vision becomes reality

Our vision began to take shape with the unveiling of LANDCROS One at Bauma 2025, a prototype that redefines what a machine can be: autonomous, remote-controlled, and designed to engage the next generation through intuitive, gamified ergonomics, integrating trusted technology partners into a seamless user experience. Customer response has been overwhelmingly positive, confirming that we are on the right track.

“We're changing the name. We change the game. But one thing will never change: who we are,” Francesco Quaranta emphasized. “Our values, our people, our quality, our promise of reliability, and our commitment to our trusted dealers and customers remain forever. With LANDCROS, we are making the transition from building machines to designing seamless user experiences supported by advanced technology, opening new possibilities on construction sites where every operator can deliver exceptional performance.”

HCM President and Executive Officer, COO Masafumi Senzaki adds: “We aim to cultivate ‘LANDCROS’ into a brand that makes our customers feel that they have made the right choice in selecting our machines or services, that our shareholders feel confident in their decision to invest in the company, and that our employees feel that their work is meaningful.”

For more information, visit www.hitachicm.nl.